ROF Infratech

About ROF Infratech

ROF Infratech is a Gurgaon-based real estate developer best known for its strong footprint in the affordable and mid-income housing segment in Gurgaon and Haryana. The company has built a solid reputation for policy-compliant developments, mass housing execution, and end-user focused pricing, making it one of the most visible names under the Haryana Affordable Housing framework.

History, Background, and Founding Vision
ROF Infratech was established in the early 2010s with a clear objective to cater to the rising demand for legally secure and affordable homes in Gurgaon. The developer entered the market when government-backed housing policies opened opportunities for organised players to deliver quality homes at regulated prices. Since inception, ROF Infratech has focused on scale, speed, and compliance, which helped it grow rapidly in the affordable housing space.

Promoters and Leadership
ROF Infratech is promoted by Indian real estate entrepreneurs with extensive experience in land acquisition, approvals, and project execution in NCR. The leadership follows a process-driven and policy-first approach, which is essential for affordable housing projects where timelines, eligibility norms, and pricing transparency are tightly regulated.

Development Philosophy and Business Model
ROF Infratech operates with a clear end-user orientation. Its core focus areas include affordable apartments, efficient space utilisation, controlled construction costs, and timely delivery. Projects are developed strictly under Haryana Affordable Housing Policy and Deen Dayal Jan Awas Yojna where applicable, ensuring transparent allotment processes and fixed pricing structures. The emphasis remains on livability, safety, and long-term usability rather than luxury features.

Key Residential Projects by ROF Infratech
ROF Infratech has launched multiple well-known residential projects across Gurgaon.

ROF Aalayas Sector 102, Gurgaon is one of the most prominent affordable housing projects near Dwarka Expressway, offering compact and functional apartments with green spaces, community facilities, and good connectivity to Delhi and major employment hubs.

Other projects under the ROF brand include several affordable and low-rise developments in sectors along Dwarka Expressway, New Gurgaon, and Sohna Road, catering to a wide base of first-time homebuyers.

Construction Quality and Planning Standards
ROF projects follow RCC-framed construction, standardised specifications, functional layouts, and amenities mandated under housing policies. The focus is on structural safety, compliance, and ease of maintenance, which are critical for large residential communities.

Market Reputation and Buyer Trust
In the Gurgaon real estate market, ROF Infratech is viewed as a volume-driven affordable housing developer with strong brand recall. Buyers associate the brand with regulated pricing, policy-backed developments, and comparatively predictable delivery schedules within the affordable housing segment.

Investment and Rental Potential
ROF Infratech projects typically offer low entry prices, steady rental demand from working professionals, and gradual appreciation linked to infrastructure development around Dwarka Expressway and New Gurgaon. These homes are ideal for self-use buyers and long-term investors rather than short-term speculative trading.

Why Buyers Choose ROF Infratech
Government policy-aligned housing, affordable pricing, multiple projects across Gurgaon, good connectivity, and strong end-user demand make ROF Infratech a preferred choice in the affordable housing segment.